The Internet and social media have become strategic sources of information; indeed, by processing their opinions, news and content we can interpret reality better. We are capable of analysing a company's digital reputation, gauging opinions about public policies or detecting digital narratives thanks to the technological capabilities we have in the area of opinion mining, emotion analysis and information extraction; some of these tasks include key word extraction, polarity gauging, automatic classification and entity extraction.

The ability to automatically interpret the narrative reality produced by the mass media and social media is of great strategic importance for high impact and high visibility companies, for the evaluation of public policies, for the smart management of tourism and for companies intending to deploy new interpretation tools. But also for departments or agencies that require advanced marketing and communication tools and for social organisations keen to bring about social changes.