Successful cases
BerriGen
:
The AI wave is washing up on all social spheres and has become an essential portfolio of technologies to speed up the digital transformation. We are convinced that if we head in the right direction, it offers huge potential to solve the structural problems and gaps existing at the heart of society. So, in collaboration with Emakunde (Basque Institute for Women) we have set up a project to help overcome the gender gap in the media and help us to gauge and monitor the presence of women in the media.
BerriGen :
Overview
The AI wave is washing up on all social spheres and has become an essential portfolio of technologies to speed up the digital transformation. We are convinced that if we head in the right direction, it offers huge potential to solve the structural problems and gaps existing at the heart of society. So, in collaboration with Emakunde (Basque Institute for Women) we have set up a project to help overcome the gender gap in the media and help us to gauge and monitor the presence of women in the media.
Challenge
Standard indicators have been put forward in the international GMMP (Gender Media Monitoring Project) to measure the presence of women in the media. In order to measure most of these indicators, news content has to be understood, so until now these measurements have been performed manually. In the project neural perspectives are been studied to automatically measure these indicators. The use of these techniques will make it possible to measure women’s presence in the media systematically and on a large scale.
Collaboration
Emakunde (Basque Institute for Women)
Result
Saralegi, X. (2019): “Euskal Herriko prentsa digitalean emakumezkoek zenbateko presentzia duten kuantifikatzen testuen meatzaritza baliatuta”, Euskal Hedabideen Urtekaria 2018, 95-108 or. http://behategia.eus/wp-content/uploads/2019/05/urtekaria2018web.pdf
Project images
